I’m one of those guys who looks at the glass as half full. And when I digest all the news and evaluate what it means to the channel, I try to create awareness and push forward what I believe is an opportunity.

In my world the sky is never falling, nor should it ever be for solution providers paying attention. Solution providers need to be in a constant state of flux, reinventing themselves to adapt their business models around reoccurring revenue streams, keeping pace with emerging technologies and pushing the partnership envelope to offer services not in their wheelhouse to continue to serve their customers.

But regardless of where the IT industry is going — from cloud computing to managed and hosted services to virtual data centers, servers and desktops to mobile everything — security can never be compromised. Every solution provider should know that.

The unveiling of the latest iPhone has been grabbing most of the headlines lately with stories of 2 million orders in 24 hours and folks sleeping in front of Apples stores five days in advance. However, for those looking deeper, there were a few alarming reminders that all isn’t rosy, and all the new features and functionalities mean nothing if data is not secured.

First, Microsoft (NASDAQ: MSFT) released a warning at the beginning of the week of a newly discovered bug in its Internet Explorer 9 browser that could open up computers to hacking attempts and viruses. The flaw impacts hundreds of millions of Internet Explorer users and as many PCs but does not impact Internet Explorer 10, according to Microsoft.

While the software giant advised customers to download free security software as a precaution, many organizations turn to their channel partners to manage this process. Here is yet another chance to show your worth and develop a deeper customer relationship. Microsoft said it will release a fix to the bug over the next few days -- yet another chance for solution providers to be proactive and call on their customers. It’s an opportunity, not a threat, for solution providers.

Next, the Bank of America’s website was attacked and as a result, experiencing random outages. With all the anti-American demonstrations in the Middle East, some were pointing to a terrorist attack. Nothing was officially confirmed by presstime but the reality is that bankofamerica.com was not accessible by many users due to a “technical attack” on its DNS infrastructure. A group aligned with Radical Islam took credit for the attack, but again, nothing has been confirmed as of yet.

When customers fear for their data's security, they fear doing business with that organization. Plain and simple. BofA is big enough to ride out a bit of downtime and customer inconvenience, but most organizations don’t have that luxury. Downtime and IT breaches can be devastating. Solution providers should use this example as a wake-up call to upsell, upgrade and educate their customers on the latest security protocols. It’s about proactive communications.

How do you view the glass? Is it half full or half empty?

Knock em alive!