The VAR Guy is transformed once more with renewed focus and energy.
Blackmon steps into the role as Editor-in-Chief of the vaunted information website effective immediately. She comes to Penton Technology from Idea Grove, one of the fastest-growing inbound marketing agencies in the country. In her most recent role Blackmon worked as a senior content manager and oversaw the marketing strategies for multiple clients in the B2B technology sector. She was also responsible for the creation and maintenance of brand personas and messaging platforms for clients, and is the author of numerous eBooks, white papers, articles, and blog posts.
Both a technology and business writer, Blackmon will be responsible for the overall content direction of The VAR Guy, and play a key role Penton Technology's Channel Directions Live conference, webinars, videos and podcasts. Based in Dallas, she will work closely with Penton Technology Senior Content Director T.C. Doyle, as well as fellow Penton Technology Channel editors Nicole Henderson (The WHIR, Talkin' Cloud), Michael Cusanelli (The VAR Guy) and Aldrin Brown (MSPmentor).
"Having worked in technology for the last several years, I’m well-acquainted with Penton Technology’s reputation for expertise and quality journalism,” said Blackmon. “I’m excited to join T.C. and the rest of the content team in delivering information and insight to help organizations in the channel take their business to the next level.”
For more on Blackmon, her background and new role at The VAR Guy, please check out her welcome video. In it, she discusses everything from new editorial initiatives, boxer Joe Frazier and the next great American novel.
Yes, you're going to want to get to know her.