Would Lincoln have been elected in the age of Facebook? Would Woodward and Bernstein have been credited with toppling the Nixon administration if WikiLeaks had been a thing? How would Reagan have navigated the Cold War if he’d had to deal with cyberterrorism? And how might the 2000s have been different if Florida had used digital voting machines instead of punch card ballots resulting in the infamous hanging chads?

The digital age has changed more than just the day-to-day lives of average voters. New and emerging technology has fundamentally changed facets of the race to the White House and the issues the new President will face. National security threats, election rigging, what constitutes modern-day scandals and public opinion influencers have all evolved into truly digital problems. As voters head to the polls today, let’s take a quick look back at some of the ways modern-day tech has made this a new kind of Presidential race—and what takeaways you can apply to customer engagements.