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Technology for backing up data has been around for decades … and yet more than 85% of all business systems are not protected today. Why? According to the latest research, it’s because decision makers don’t see the direct link between backup and business value. In other words, they can’t draw a line that connects technology systems and the profits of their business. In this webcast, Penton Technology expert Ryan Morris will discuss a more effective way of communicating the real business value of disaster recovery solutions. Key topics to be discussed include:

  • Understanding why data backup technology is insufficient for preventing lost revenue for your customers
  • Mapping the key business processes that keep your customers’ businesses running … and the role that technology plays
  • Translating information about your technology services into business language that customers can really understand

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Ryan Morris, Contributing Editor for Penton Technology and Principal Consultant for Morris Management Partners, has more than 20 years of experience in marketing, sales, consulting, and management in the technology/telecom industry. Through face-to-face interactions with literally thousands of channel partners, Ryan has gained a detailed understanding of the business issues facing channel companies and how to maximize growth and profitability. He also has developed, launched, and helped to implement successful go-to-market strategies for dozens of industry-leading vendors, distributors, and their channel partners