Channel partners excel at many things, but traditionally marketing has not been one of them. So when it comes to marketing, partners want to know two things: “What’s the return on investment?” and “When will I see results?” If only it were an easy answer to give. Unfortunately, too many factors at play make ROI measurement across a whole marketing plan challenging, and predicting when a payoff will happen isn’t easy, either. But, when we look at ROI on ...

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