Parallels CEO Birger Steen says the SMB cloud is now mainstream, forcing big systems integrators and equipment vendors to wake up and embrace the opportunity. The comments surfaced ahead of Parallels Summit 2013, which kicks off today in Las Vegas. Parallels develops automation software that transforms telcos, hosting companies and MSPs into cloud services providers. Recent investors include Cisco Systems (NASDAQ: CSCO). So where is Parallels heading next? Steen offered some clues to The VAR Guy in an exclusive interview ahead of the conference.

Parallels is privately held so the company does not disclose annual revenues. However, there has been chatter and industry speculation that Parallels has planned a multi-year journey from $100 million to $1 billion in annual revenues. "One-billion is a number we are fairly confident we will get to," said Steen. "But that's just a milestone. We don't see it as a ceiling."

In terms of a potential IPO, Steen quipped: "We have studiously avoided the IPO question [from the press] for the past year." The company doesn't need the cash. Parallels is profitable and continues to grow "but we'll try to do the right thing to grow Parallels as a platform" for years to come.

Among the company's recent moves: Introducing software that allows IT administrators and MSPs to manage Apple Macs using Microsoft System Center. But the moves won't end there. The VAR Guy's sister site, Talkin' Cloud, will be closely tracking Parallels Summit 2013. Check the site daily for some rather intriguing news for telcos and aspiring cloud services providers (CSPs).