NoSQL, object storage and Hadoop have ushered in a brave new world of storage technologies and applications for the cloud and Big Data. But Oracle (ORCL) thinks the future remains bright for MySQL databases, too, and has unveiled new technologies to make the traditional storage platform easier to administer and deploy.

The biggest new feature introduced by Oracle is support for MySQL in the company's Enterprise Manager, a monitoring and administration tool for public and private clouds. The extension of Enterprise Manager's features to MySQL means Oracle customers can manage MySQL from the same location as the rest of their software stack.

Oracle also appears hopeful that the move will bring more users to MySQL, since the functionality "provides an easy path for existing users of Oracle Enterprise Manager to adopt MySQL," according to a statement by the company.

And if that's not evidence enough of Oracle's keenness to promote MySQL, the company has also introduced several key new features to its MySQL distribution. They include the ability to back up MySQL data directly to the Amazon S3 cloud, new encryption techniques (including asymmetric cryptography) and enhanced audit functionalities, among other updates.

The catch to all of the above is that the Enterprise Manager compatibility and new MySQL features are only part of Oracle's MySQL Enterprise Edition, not free distributions of the database software. Oracle is only wooing the enterprise crowd here.

Still, at a time when the explosion onto the scene of a variety of new storage technologies and platforms is pushing many organizations to reconsider whether traditional solutions such as MySQL still have a place in the cloud of the future, Oracle's decision to pile new features on top of the platform is a sign that it believes the game is not over for legacy database storage. And it's probably right, since MySQL is now bricked in to the IT infrastructure of so many organizations that replacing it entirely is not worth the trouble.