So, Google's (GOOG) Sundar Pichai sort of says Android 4.4 will be called KitKat. Some chocolate lovers wonder if Nestle (owner of KitKat chocolate treats) will object. But take a closer look, folks: Nestle is actually partnering with Google on the Android 4.4 KitKat name. Why should channel partners care?

Amid all the noise about Apple iPhone 5S and iOS 7 as well as Microsoft buying Nokia's cellphone business, Google has once again stolen the market buzz. Indeed,Google has found a creative way to;

  • Generate noise virally;
  • Ride the consumerization of IT wave;
  • Blend a geek brand with a mainstream consumer brand; and
  • Rally the Android developer ecosystem around the Next Big Release.

Over in the land of Microsoft-Nokia (Windows Phone 8), BlackBerry (buyers wanted) and maybe even Apple (iOS 7 concerns, anyone?), perhaps the mobile world can continue to learn more and more from Google and the Android faithful.

About the only thing left to wonder: When will Google actually release Android 4.4 for mass consumption? Judging by its KitKat name, perhaps Easter 2014 (the consumer version, with the chocolate-serving bunny) or Halloween 2014 would be ideal...

Of course, The VAR Guy offers those dates tongue in cheek... and with arms outstretched for just a little taste of what's to come.