Samsung continues to signal it intends to blanket the mobile operating system landscape just in case something goes awry with Google’s (GOOG) Android OS or Chrome browser, and even if its Tizen open source initiative with Intel (INTC) goes nowhere. The Korean manufacturer, taking a page from rival Apple’s (AAPL) book, also is placing increasing emphasis on the synergy among its various products and platforms.
How do those two strategies fit together? Both—and then some—are fueling Samsung’s first ever developers’ conference, slated as a three-day affair running Oct. 27-29 in San Francisco. Interested developers can pre-register by email now with full registration available later this summer.
So far, Samsung isn’t saying much about the event, allowing only in a teaser that the conference will provide a setting for developers to “Engage with industry leaders, Collaborate with fellow developers, Learn about new Samsung tools and SDKs, Create what’s next.”
The conference did gain a mention in AllThingsD, which cited a source’s input that the confab will be about assisting developers to create software across the vendor’s product lines rather than looking for a new mobile strategy.
Samsung has made considerable noise this year about the interconnection between its various products, irrespective of platform or customer target, ranging from consumer electronics gear to its smartphones and tablets—as evidenced by its store-within-a-store Samsung Experience Shops at Best Buy outlets. For example, its flagship Galaxy S4 smartphone offers functions that work with its smart TVs, and its SideSync feature toggles data back and forth from some of its mobile devices to its PCs.
Moreover, the vendor has made clear its intention to diversify from its Android roots to dabble with the Tizen OS, even co-sponsoring a developer challenge aimed at boosting the open source platform’s app ecosystem.
It will be interesting to see to what degree Samsung plays up these and other market factors at the conference.