What Should the Channel Be Called?

VARs, solution providers, channel partners ... those in the channel are known by so many different names these days it's difficult to know which to use. Cloud services and other disruptive technologies are changing the face of the channel, so should the nomenclature of those in the channel change as well? What should the channel be called?

Discuss this poll 4

on Oct 12, 2015

It's a great question and the answer changes based on your audience. Most clients consider us Solution Providers as this is the role we provide for their business. But to a distributor, we are VARs and they want us to add their SKUs to our offerings. If you are speaking with vendors in the channel, well then we are Channel Partners they want to signup and sell their solutions. It would indeed be great to have one designation for us all but until the industry establishes a common vocabulary we will continue to have multiple names.

Anonymous
on Sep 16, 2015

I wish there was a choice to offer a new name. We're in need of a makeover. Lots of companies have spent lots of monies trying to come up with a new name.

Anonymous
on Sep 9, 2015

Where are the poll results??

Anonymous
on Aug 7, 2015

A VAR, a Solution Provider and a Service Provider are all wildly different sub-categories of the primary "Channel Partner" basket term.

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