Valve predicts Windows 8 will be a "catastrophe" for everyone in the PC market, drive some PC makers and OEMs (original equipment manufacturers) out of the Windows 8 sector. In response, Blizzard Entertainment Executive Rob Pardo took to Twitter and said Windows 8 is "not awesome for Blizzard either."
Is there something wrong with Windows 8 in the gaming market? Or are Valve and Blizzard simply concerned about their own online gaming empires? Before you answer consider each vendor's core markets and upcoming moves:
- Valve promotes Steam, an online game platform of sorts -- thought it's best described as an online store where "over 1,100 games are available to purchase, download, and play from any computer."
- Blizzard, meanwhile, operates World if Warcraft -- a massively multiplayer online game that apparently has about 10 million players.
- Microsoft, meanwhile, wants to funnel Windows 8 app sales through the Windows Store.
In the business market, VARs already know more and more apps will flow directly from Microsoft to end-users. The forthcoming Office 2013 release seems like a subscription-centric upgrade that won't have much partner opportunity. But Microsoft is taking steps elsewhere to keep channel partners engaged. An example: Introducing Office 365 Open, a SaaS platform that allows channel partners to manage end-customer billing.
Back in the world of Windows 8 gaming, Valve and Blizzard seem irate and underwhelmed by the forthcoming Microsoft operating system. But The VAR Guy considers the Valve and Blizzard statements to be grandstanding...