In my last post, I wrote about the dynamics and trends that have led more VARs to consider adding a marketing coordinator to their staffs. Sometimes candidates for this role come from external recruitment. Other times, they come from within, especially when you can identify someone with the requisite skills and energy to manage and grow into the position. For instance, one of my clients filled the role with a CFO consultant who was already on staff. While it’s not the background ...

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