Security provider Trend Micro has armed channel partners with marketing, sales and profit margin-building program enhancements in a new push the company is making into the midmarket, led by its Deep Security platform.

The added benefits include a new deal registration program, extra margin for expertise in specific target areas and an online marketing tool to pump up channel partners’ marketing repertoire.

Partha Panda, Trend Micro U.S. Channel Sales vice president, said the vendor’s midmarket move surrounds its Deep Security cloud and data center security solution, which the company positions as enterprise-class technology tuned to guard against data breaches and business disruptions for physical, virtual and cloud servers.

According to Trend Micro, the Deep Security platform, which uses agentless and agent-based protection to secure virtual servers and desktops, and private and public clouds, also combines antimalware, web reputation, firewall, intrusion prevention, integrity monitoring and log inspection to protect mission-critical applications and data.

"Midmarket companies present a tremendous business opportunity for our channel partners and we want to support them with one of the most innovative and reliable security solutions available," said Panda. "Trend Micro Deep Security will serve as a key component in their sales arsenal with simple to use and easy-to-manage functionality, providing customers with the protection they need, backed by the strength of Trend Micro."

Channel program additions include:

  • Deal registration program, which, according to the company, "offers qualified sales, simplified margin structure and streamlined registration;"
  • Specialization program that rewards partners that establish expertise in specific focus areas, including the midmarket and solutions such as Deep Security, with extra margins; and
  • On-demand marketing featuring a user-friendly dashboard to help partners engage with customers via co-branded emails, web content and more.

Mike Nowlan, distributor Arrow (ARW) ECS Sales vice president, is on board with the program. “It’s simple and rewards our resellers for hunting for new business opportunity. This is the type of program that our Arrow enterprise partners will embrace,” he said.