Instead of attempting to solve the BYOD challenge for select large enterprises, start with the masses. Start with the SME customers; they innovate because they have to.
In today's largest enterprises around the world, BYOD is a concern for every CIO. Some of their concerns include: How do I meet my employees' demands? How do I keep the network secure? How do I provide guest access? How do I keep up with new BYOD endpoints that are constantly changing? It's enough to make your head spin.
Although the large enterprises often get most of the attention, it's my belief that this challenge started with the SME customer. The SME market is the BYOD innovator. Think about it: Small businesses often do not have IT departments, so it's the office manager or owner who wears multiple hats. BYOD is not a trend for this segment of the market—it’s a way of life. SMEs often don't provide any company-owned assets; rather, they rely on their employees to use their own equipment, whether it be for computing or voice communications needs. In most cases, the company concept is started at a kitchen table and hiring begins from scratch. Every additional hire is key to the business’s overall success and, therefore, productivity is a must.
Keeping this in mind, manufacturers should consider turning the BYOD support model upside down. Instead of attempting to solve the BYOD challenge for select large enterprises, start with the masses. Start with the SME customers; they innovate because they have to. They are the original early adopters because they have to be. For SMEs, solutions have to be simple, secure, and easy to deploy. If we solve the SME BYOD challenge, moving upstream to the large enterprise is only a challenge of scale, which often is an easier obstacle to get around.