Multimedia Library - Video

Jun 8, 2017
video

Penton Channels Think Tank Interview: Greg Dixon, ScanSource

Business insights from Penton Channels Think Tank thought leader Greg Dixon, CTO, ScanSource....More
Jun 8, 2017
video

Penton Channels Think Tank Interview: Dawn Lindsey, Big Commerce

Insights from Penton Channels Think Tank thought leader Dawn Lindsey of Big Commerce....More
Aug 26, 2016
video

Sneak Peek: CompTIA's Carolyn April on State of the Channel Study Set to Debut at Channel Directions Live

Penton Technology is grateful to CompTIA for again choosing Channel Directions Live 2016 as the venue where it will showcase the results from its latest landmark study, “The State of the Channel.” In advance of the exclusive debut in Scottsdale, Ariz., The VAR Guy sat down with Carolyn April, senior director of industry analysis at CompTIA, for insights as to what the study will reveal.  ...More
Jun 24, 2014
Video

Session 3: Sales and Marketing Strategy

Presented by Jim Lippie | Running Time: 56 minutes You now have a great strategy and you know how to price and bundle the comprehensive cloud offering. But how do you sell it? This session will teach you how to identify and target clients or prospects with a simple matrix so that your sales efforts will be maximized. We also will cover how to prospect through a variety of channels that require different activities. Finally, you will receive a custom campaign to attract prospects. This session will show you how to bundle your new comprehensive cloud offering with managed services and properly price it so that you make money and the client receives maximum value. Then we will walk through a tool that shows you how to present the properly priced solution to your clients and prospects....More
Jun 24, 2014
Video

Session 1: Developing a Cloud Business Strategy

Presented by Jim Lippie | Running Time: 58 minutes You could easily make the case that you have a "cloud business strategy" by offering any of the aforementioned solutions. However, offering a solution or a group of solutions does not constitute a real strategy. We will examine where the market is going, how it affects service providers, and how you can develop and execute a strategy that makes sense for your business....More
Jun 24, 2014
Video

Session 2: Creating and Pricing a New Cloud Offering Bundled with Managed Services

Presented by Jim Lippie | Running Time: 52 minutes You can have the best offering in the world, but if you don't know how to price it and present it to your clients or prospects, you will never get out of the starting gate. This session will show you how to bundle your new comprehensive cloud offering with managed services and properly price it so that you make money and the client receives maximum value. Then we will walk through a tool that shows you how to present the properly priced solution to your clients and prospects....More
Mar 11, 2014
Video

Marketing, Demand Generation and Sales Tips for VARs

How can VARs transform from resellers into trusted advisors for their clientele? Marketing Advocate offers some key advice in this FastChat Video....More
Mar 11, 2014
Video

Avnet Services for VARs and Channel Partners

How can VARs generate more profits and revenues while boosting overall customer satisfaction? Avnet Services offers some insights....More
Jan 8, 2014
Video

Carbonite: Big Plans for Partners in 2014

The past year has been one chock full of goodness for Carbonite’s (CARB) channel partners, with a new server cloud solution, a new distribution partner in Tech Data and new marketing tools, all designed to help partners grow their business. The love is paying off for Carbonite as well, with the company seeing a more than 50 percent growth in its active channel partners year over year. As 2013 comes to a close, no way is the company slowing down, announcing four new products including an appliance sold exclusively through the channel....More
Nov 20, 2013
Video

Ingram Micro Small Business Group Empowers VARs, MSPs

Learn how the Ingram Micro Small Business Group helps IT service providers to build more effective businesses....More



Sponsored Introduction Continue on to (or wait seconds) ×