Novell's decision to host BrainShare 2010 events in North America and EMEA (Europe, Middle East, Africa) provides several clues about the company's future commitment to partners.
First, a little background: Novell canceled BrainShare 2009 amid the recession and shrinking corporate travel budgets. At the time there was no guarantee Novell would bring BrainShare back for 2010. Meanwhile, partner events hosted by Cisco Systems, Microsoft and other companies saw lower turnout in 2010 vs. previous years.
Still, Novell took a second look at the BrainShare conference and the economy, and apparently liked the forecast. In a recent blog post, Novell's Dragoon discloses BrainShare 2010 will take place March 21 through March 25. And a BrainShare EMEA event will take place in May, 2010 with the exact dates and location to be finalized in the coming weeks, Dragoon adds.
Sure, Dragoon is a marketing guy. But he accurately describes BrainShare as a "Novell institution."
Still in the GameBrainShare's return is significant for several reasons -- especially on the competitive front.
Novell's recent financial results showed SUSE Linux strength, but the rest of the company seems to be struggling to maintain sales.
Meanwhile, rival Red Hat has been marching forward with Red Hat Linux and JBoss open source middleware.
- Roughly 1,500 customers and partners recently converged on Red Hat Summit and JBoss World in Chicago.
- Red Hat's financial results have been stronger than Novell's results (watch for Red Hat's next quarterly earnings announcement on Sept. 23).
- And Red Hat has accelerated its online partner training. Since July 1, Red Hat partners have completed over 2,300 hours of online training as part of a new online Partner Sales College , according to the company.
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