Ahead of the conference, Kaspersky held a security summit in New York, where CEO Eugene Kaspersky warned that cyber warfare threatens to take down transportation, power and communication systems. His company is working on a cyber secure operating system to protect mission critical infrastructure. The company also launched Kaspersky Endpoint Security for Business, which blends anti-virus, encryption, mobile device management and systems management capabilities.
So what's new this week? The company said its latest partner program enhancements include:
- New Rewards: Effective now through March 31, 2013, Kaspersky Lab is doubling its incentive payments on all Kaspersky Endpoint Security for Business, Advanced and Total platform sales.
- SE2SE Program Revamp: Kaspersky Lab’s SE2SE program, a monthly education series on advanced topics, now rewards technical champions who influence sales. Rewards range from $25 to $200 per deal.
- Lead-Gen Programs: In 2013, Kaspersky Lab is placing a priority on lead generation. As this engine ramps up in Q1, the company expects to see more than a 300 percent increase in lead generation over Q1, 2013.
- Video Assets: The Kaspersky Lab Americas YouTube pagehas multiple assets to empower partners.
You might even say The VAR Guy is a bit envious. Amid the celebration in Cancun, The VAR Guy is shoveling snow back in New York.