Magento, an open source e-commerce platform provider, seems to be attracting well-known channel and open source talent into its employee ranks. The two latest examples: Jary Carter (former Alfresco Americas channel director) and Michael Goossens (former VP of JBoss EMEA for Red Hat) have joined Magento as part of a rapid staff expansion. Here's a closer look at Magento's growth and potential implications for channel partners.

According to a prepared statement, Magento expects to have 180 employees (up from 100) by the end of 2010, and sales are expected to grow 300 percent this year. Of course, it's difficult to pinpoint exact revenue and profitability figures since Magento is privately held. But Carter and Goossens certainly are two big-name hires for the company.

At Alfresco, Carter grew channel revenue by an average of more than 500 percent per year, Magento says. Alfresco specializes in open source enterprise content management, and typically targets Microsoft SharePoint customers for possible migration. Meanwhile Goossens joins Magento from Red Hat, where he was VP EMEA (Europe, Middle East, Africa) of the organization's JBoss division. JBoss is the successful open source middleware platform that increasingly competes with IBM and Oracle.

With an assist from Carter and Goossens, Magento expects to further expand its channel partner ranks -- which currently includes more than 180 solutions providers worldwide. Magento develops an open source e-commerce platform for online merchants.

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