How is your company using its MDF dollars? Are you using your MDF dollars? According to the Channel Marketer Report, $25 billion in MDF and co-op funds go unused every year. That’s concerning. But, what’s more concerning is how much MDF is used on activities with no chance of driving demand. (That’s what MDF is for, by the way. It's not so partners can take their current customers and buddies all golfing.) While 10 years ago golf events or tickets to a baseball game ...

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