Cybersecurity firm Kaspersky Lab has appointed Kevin Lozeau as the new Director of Channel Marketing for its North American operations. Lozeau comes to Kaspersky from Hewlett Packard Enterprise (HPE), where he served as a Partner Manager. His experience at HPE will prove valuable at Kaspersky, where he’s been tasked with setting channel marketing strategy and ensuring its execution for all partners within the Kaspersky Lab channel ecosystem.

“My previous roles throughout my career have set the stage for success for my role at Kaspersky Lab,” Lozeau told The VAR Guy. “For example, I have gained a great deal of experience in driving customer acquisition and development in B2B markets.”

Cybersecurity is one of the fastest-growing segments of IT and a high-profile, big-money field. Lozeau says while there’s bound to be a learning curve coming from HPE, but he’s ready to dive in. This space has been on his radar for awhile.

“Cybersecurity is an area that has interested me for a long time,” he explains. “With the proliferation of mobile access, increasing focus on the Internet of Things, and the widespread adoption of cloud computing, securing all of that data and private information has driven rapid advances over the past few years while creating increased cyber-risks. I’m excited to be involved with a company that is focused on protecting customers from those risks.”

The security field is exciting in large part because it changes so quickly. Lozeau says his first priority is getting a handle on exactly what Kaspersky’s partners need today, as well as align future goals.

“Working with our partners to understand what we can do to better support their selling and business development efforts is key.  This market is so fluid and rapidly evolving that I want to make sure that we are in sync with the partner selling efforts and providing our partners with everything that they need to be more successful and profitable.”