Blue Jeans Network, which sells a cloud-based, software-as-a-service video collaboration solution it first launched two years ago, has released Blue Jeans 2.0, an upgraded edition featuring a redesigned user interface, enhanced content-sharing and in-meeting controls for users, and new management, onboarding and customization capabilities for IT administrators.

The company banks on its approach of hosting interoperable video meetings in the cloud, a business model it claims has earned it some 25 percent stake in the videoconferencing services market. With demand for video collaboration booming, Blue Jeans said its growth spans customers, users, usage, bookings and sales, pointing out that some 60 million minutes of the Blue Jeans cloud service are consumed annually by businesses.

Blue Jeans said that as its name implies, its goal is to make video collaboration comfortable, casual and easy.

"In this new world, face-to-face interaction is an absolute requirement, and connecting people with their peers, partners and customers no matter what devices they use is the key to fueling progress and productivity,” said Krish Ramakrishnan, Blue Jeans chief executive and founder. “Our growth speaks to our ability to deliver a video collaboration service built for today’s workforce."

The company redesigned the user interface on Blue Jeans 2.0 based on feedback from customers and partners to make scheduling, hosting, joining and managing video-based meetings easier. Specific improvements include:

  • Simplified connection options for one-click access to join most meetings.
  • Streamlined in-meeting experience that integrates video with an active participant roster, muting and layout controls, and rich content-sharing capabilities.
  • Meeting scheduling directly from Google (GOOG) Calendar and/or Microsoft (MSFT) Outlook.
  • Optimized browser video experience that supports both WebRTC and non-WebRTC enabled browsers (Chrome, Firefox, Internet Explorer and Safari).

In addition, Blue Jeans has stepped up its administration tools, adding these improvements:

  • Customized branding options for customer-specific landing pages, a customer-branded version of the user interface and customized messaging in emails and invitations.
  • Group-level permission controls for setting default configurations (e.g., which endpoints are available to users, security settings, etc.) 
  • Single sign-on with Active Directory and SAML for fast and scalable onboarding of employees.
  • APIs for customized user provisioning and integration into internal scheduling systems.