Internet solutions provider Dyn has launched its reseller program in the Americasto give channel partners access to the company’s portfolio of Internet performance products. Dyn hopes the program will help VARs expand their cloud product offerings and boost the company’s influence in the expanding North and South American markets.

“We’re looking forward to working with our reseller partners to help their customers understand the business value of improving Internet performance,” said Jose Roy, director of Channel Sales at Dyn, in a statement. “Reselling Dyn’s industry-leading DNS traffic management and email message management solutions will mean that our partners can add valuable offerings to their cloud products and achieve higher revenue per customer.

“Dyn is seeing rapid growth in adoption of cloud-based Internet performance services and believes a thriving reseller channel is essential to capturing this incredible market opportunity,” he added.

The company is recruiting partners across both continents, with Dyn recently locking down deals with resellers including Emergent Networks in North America and Netsol International and PinPoint in Latin America.

“The Brazilian market, along with all of Latin America, has been looking for a high-availability DNS solution and we believe Dyn Managed DNS is that solution,” said Saulo Britto, CEO of PinPoint. “With a worldwide presence and market leadership, Dyn offers our customers global DNS performance and an email deliverability rate that is the highest in our market by far, must-have components for any enterprise that wants to ensure their online performance.”

According to CRN, the channel program is a first for DNS, which previously only utilized other indirect channels for its solutions. Prior sales models included a self-serve e-commerce channel, a managed premium service channel and a similar channel program for MSPs and system integrators. DNS currently works with more than 100 partners to provide managed service providers, IT consultants and integrations with around-the-clock global support and implementation of its solutions, the company noted.

The new VAR partner program is currently open for enrollment, with Dyn accepting reseller applications via its website.