Vormetric launched its updated Vormetric Connect Partner Program, as the data security company looks to enhance revenue opportunities and business value for its network of global and regional partners. The revamped program includes tiered program offerings for partners and reseller support, effectively aligning the program with similar partner programs throughout the channel.

“We made a significant decision internally within the company to take our business to the channel,” said Mike Coffield, VP of Worldwide Channel Sales for Vormetric, in an interview with The VAR Guy. “Working with partners you’ve got to help them be enabled, you’ve got to help them be successful. … By working with partners it gives us a chance to see more opportunities, participate in more opportunities and really spread the Vormetric name on a broader basis.”

Coffield said Vormetric has seen a doubling of channel sales in the past two years, even with the company’s selective nature when it comes to choosing new reseller partners. The revised program is expected to greatly drive sales for Vormetric while also offering VARs new opportunities and advantages that were previously unavailable.

Beginning with the new program, partners will be ranked according to three tiers (Platinum, Gold and Associate levels) with each subsequent offering giving partners more benefits. Platinum partners are chosen based on their sales revenue and commitment to receive additional training, and will receive the most marketing and sales assistance from the company. Gold and Associate level partners will gain access to certain benefits and training according to their level of commitment to Vormetric.

The new partner program will also offer tech support and training through Vormetric University to help partners maximize their sales, with access to leads from Vormetric and assistance from regional sales managers helping them to drive their sales velocity and closure rates. Joint marketing materials and activities will be provided to further promote Vormetric’s presence in the channel and drive sales. All of the new benefits can be accessed through Vormetric’s Partner Portal.

Coffield noted also that Vormetric plans on expanding its distribution to North America, which will further help the company identify new partners to continue growing throughout the channel. Currently, the company has about 75 reseller partners in North America.

“With this greatly enhanced program, and our expanded commitment to channel success, our partners are fully enabled with a true best-in-class program, as well as our best-in-class products,” said Coffield in a prepared statement. “Our channel partners are a primary sales delivery vehicle, and we are committed to their growth and success.”