Exablox unveiled its new channel partner program, focusing on driving its scalable storage system to midsized enterprise organizations looking to cut down on centralized storage costs. The company has tapped channel veteran Ezra Hookano as its new VP of Sales to lead the new channel partner program and grow its North American partner base.

The program revolves around Exablox’s OneBlox scalable storage system and the cloud-based OneSystem management service. Both products allow companies to expand their storage capacities by purchasing hard drives as they see fit, without having to invest in a predetermined amount of storage in bulk, according to the company. Hookano noted that by allowing customers to scale storage based on their individual needs, companies are able greatly reduce their centralized storage costs.

“I’ve been working with VARs and end users for the past 20 years and recognize the struggle many midsized enterprises are experiencing as they attempt to keep up with their applications and storage demands,” Hookano said in a statement. “Currently, companies have to choose between very expensive storage that requires forklift upgrades and complex installation and management, or inexpensive storage solutions without the software features they require. We look forward to partnering with VARs, MSPs, resellers and distributors ... to fill the void in the storage market with our scale-out enterprise-class storage that’s affordable to the midmarket.”

Exablox plans on growing its partner program by attracting a small group of partners initially and then expanding outward in the coming months. As a way of attracting potential new partners, the company plans to offer current resellers a $300 bonus for bringing them qualified leads to additional partners.

Hookano plans to work closely with partners to provide the proper marketing, co-branding, training and support necessary to make the program a success, he said.

“We intend to dominate the small- and medium-enterprise storage market, and if they [resellers] want to partner with us we will help them to dominate their geography with our market,” Hookano said. “It's a pretty powerful program.”