Happy Thursday, all! This week we've got the latest news from Trifacta, LightCyber and DataWatch for your reading pleasure.
“Data wrangling” and analytics provider Trifacta debuted its new global partner program this week, which seeks to unite the company’s reseller, consulting and vendor partners under a single roof. The program, called the Wrangler Partner Program, aims to accelerate collaboration with consulting and reseller organizations to eliminate bottlenecks associated with enterprise data analytics. Trifacta will provide more details on the program next month during Strata + Hadoop World in London.
“With the Wrangler Partner Program, we are able to achieve massive scale and empower more companies to make better use of data by providing a global network of leading service and technology providers with the tools that enable them to generate greater business value for their customers,” said Fergus Moroney, vice president of Business Development and Alliances, Trifacta. “We are excited to see such incredible adoption of Trifacta in the market, much of which is driven by our growing partner ecosystem and our integrations with the existing data platform and analytics technologies customers have already deployed within their organization.”
Behavioral attack detection solutions provider Lightcyber launched the LightCyber Technology Alliance Program (LTAP) this week, which allows partners to integrate the LightCyber Magna platform with other security products in their portfolio. LightCyber said the LTAP program and the Magna platform integration will help partners make their solution sets more valuable for customers by combining information sharing and detection solutions with traditional security measures.
“The LTAP has been received well in the channel because it improves the value proposition of what partners are selling by allowing their customers to do more, more easily and have better security, while getting additional value from corresponding security tools,” said Jason Matlof, executive vice president, LightCyber. “We had some long-standing technology integrations before, but now a formalized program and established APIs will increase the number of options channel partners can offer, further establishing the channel’s value and relationship with their customers.”
IT solutions supplier Softmart has agreed to sell DataWatch’s Monarch self-service data preparation application to its global customer base via a new partnership, the company announced earlier this month. The deal will provide DataWatch with access to Softmart’s ecosystem of 75,000 customers.
“Datawatch Monarch complements the solutions that we sell by helping us to improve our customers’ IT infrastructure,” said Jamie Cook, chief operating officer at Softmart. “It’s a powerful tool that drastically reduces the amount of time business users spend on data prep, enabling them to focus instead on performing analysis that will drive decision making.”
March 30: Modern Approaches to Selling in the Digital World Order
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