After a two-week hiatus, I am back in the saddle and have been hiding with the blinds closed and the air conditioning cranking. Man, Tarzan couldn’t stand this heat. But while I’m locked behind closed doors with fans in my face in an effort to escape the massive heat wave hitting the Northeast—and most of the country, actually—I can’t help but think of how solution providers can use this situation to their advantage.

Like a politician never lets a tragedy go to waste, solution providers always should be looking for ways to incorporate current situations and relate them back into services for their customers. The current heat wave is a perfect opportunity for solution providers to initiate discussions around data center efficiency, including load balancing, cooling and virtualization.

Due the massive amount of electricity homeowners, small businesses, corporations and government agencies are using to keep a cool environment, many utility companies have asked businesses and residents to conserve power to reduce strain on their electric grids. They fear power disruptions, surges, brownouts and possibly blackouts from grid overloads. But how does an organization adhere to these warnings and keep its data center functioning properly to handle the massive information and network needs? Today’s businesses know that any downtime can be extremely costly. 

With all the word talking mobile, security and cloud computing, the data center still remains as the central nervous system of any organization, regardless of size. And to this day, solution providers play a critical role in designing, monitoring and upgrading data centers to ensure they are efficient and being maximized.

I can’t tell you how many data centers I have toured (yes, I live an extremely interesting life) that are outdated with dead and inefficient equipment, no foolproof monitoring system and bad design and cooling problems—all resulting poor optimization. While companies continue to throw money at mobile applications, social networking efforts and other non-mission-critical IT functions, they ignore the data center simply because, well, it’s running.

Here is where solution providers need to step in and help organizations realize the efficiency and energy saving they can bring with new data center designs, incorporating blade servers and moving toward virtualization. Also, through with these new data center strategies comes protection—from power surges, loss of power and other threats.  This increases performance and ROI and therefore frees up resources for other IT spends.

So as a solution provider you can either complain about heat or use it as an opportunity to restart conversations about more efficient data center designs.

Knock 'em alive!