Last December, I wrote a post for The VAR Guy that parodied the timeless poem, “The Night Before Christmas.”

It was a fun way to bring some levity to a time of year that should be relaxing for salespeople and business owners, but is often overshadowed by one prevailing thought: Am I going to hit my end-of-year revenue target?!

On that note, I’d like to take creative liberty with another holiday favorite—this time tackling a lyrical parody of a Christmas carol that everyone should know …

Deck the halls with boughs of prospects, 
Fa la la la la, la la la la. 

Tis the season to hit your targets, 
Fa la la la la, la la la la. 

Don ye now a well-crafted email script, 
Fa la la, la la la, la la la. 

But beware the glimpse factor as ye write them, 
Fa la la la la, la la la la. 



Mind your buyers’ value curve, 
Fa la la la la, la la la la.
And strike a chord with a trigger event, 
Fa la la la la, la la la la. 


Don’t give up or discount yet, 
Fa la la la la, la la la la. 

Q4 isn’t over and you’ve still got time, 
Fa la la la la, la la la la.

Set a goal to stop cold calling, 
Fa la la la la, la la la la. 

These attraction strategies will help you do so, 
Fa la la la la, la la la la. 


Sing we joyous, all together, 
Fa la la la la, la la la la. 

Because year-end’s here and you’ve hit your number! 
FA LA LA LA LA, LA LA, LA LA!

With just a few days left before the calendar turns over to a new year, I wish you, your business, and your family all the best this holiday season—and may 2014 be the year that all of your biggest sales dreams come true!

Kendra Lee is a top IT Seller, Prospect Attraction Expert, author of the newly released book, “The Sales Magnet,” and the award winning book, “Selling Against the Goal,” and president of KLA Group. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment.