In medieval times science was regarded as magic, as people felt it couldn’t be understood. In my early business experience, as a former deep software techie, business development and partnering couldn’t be an exact science. I wrongly believed you couldn’t clearly define how you map out how to get to your customers that every advertisement, PR piece, event and sales letter was a shot in the dark that by chance would produce some results. I was wrong and, thankfully, over ...

Register for Complete Access (Valid Email Required)

By registering on The VAR Guy now, you'll not only gain access to Aligning the Path to your Customers: Demand Clarity, you'll get exclusive access to a large archive of premium content.

Already registered? here.