Symantec Guest Blog

Guest blogs such as this one are published monthly and are part of The VAR Guy's annual platinum sponsorship.

Posts by Symantec Guest Blog

Partner Marketing: Working Toward Common Goals

In Symantec’s last guest post, we discussed the important role technical teams play in achieving the best customer solutions and mutual success. In....More

Technical Sales and Services Teams: Together is Better

In our last guest post, we introduced this blog series to explore the key takeaways from our recent Partner Engage event about forming successful....More

Fundamentals of Successful Technology Partnerships

At our recent Partner Engage event, a number of the Symantec Sales and Marketing leadership team members shared successful approaches to solving....More

Symantec Partner Program: Committed to Success

As our new CEO, Mike Brown, recently announced, Symantec is going through an exciting transition in which we’re separating into two companies: one....More

Helping Customers Find the Right Enterprise Mobility Solution

With the prevalence of mobile devices, work is no longer a place we go—it’s something we do. Smartphones and tablets have enabled employees to check....More

Playbooks: The Sales Enablement Tool

Playbooks will vary from vendor to vendor, but they can help organizations spot better sales opportunities and close new deals....More

Three Symantec Marketing Tools for Partners to Create Demand

As we know, marketing plays a pivotal role in driving awareness, customer demand and differentiation. Realizing that not every partner organization....More

Three Tips on Managing Leads from Inside Sales

At the Vision conference in May, Symantec shared more details on its North American Channel Strategy, which provides the foundation for how partners....More

Symantec Accelerates Partner Program with Performance-Based Competencies, Big Benefits

Last week at Vision, Symantec’s annual user and technical conference, a group of partners had the opportunity to engage with Symantec senior....More

Reaffirming Symantec’s Commitment to the Channel

Over the past two years, our company has become very partner-focused, understanding the need for a strong channel strategy and partner ecosystem. We....More
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