Tom Kaneshige

Tom
Kaneshige

Based in Silicon Valley, Tom Kaneshige writes the Zero One blog covering digital transformation, big data, AI, marketing tech and the Internet of Things for line-of-business executives. You can reach him at tom.kaneshige@penton.com. 

Articles
Zero One: Digital Transformation Comes to College Campuses
Companies and colleges can learn from each other about attracting digital natives, a Logicalis executive says.
Zero One: How Companies Buy Tech
The rise of line-of-business executives as tech power brokers has created chaos in the tech buying process.
Zero One: Channel Unleashes Data Products
Most companies have a data cache that can be turned into cash with a little help from the channel.
Zero One: 11 Digital Marketing Hotspots
If you’re in the white-hot marketing technology game (or aspire to be), then you’ll want to know where digital marketers are placing their bets.
Zero One: Company Culture Derails Digital Transformation
Companies haven’t done a good job overcoming the biggest hurdle to digital transformation, says Capgemini Consulting.
Zero One: Cross-Training in Digital Transformation, Round 2
Lots of talk swirls around business outcomes from digital transformation, but don’t forget the nuts-and-bolts of tech, Cisco execs say.
12 Digital Marketing Skills Over the Next 12 Months
Digital marketers face a dire talent shortage in a dozen critical areas, says TEKsystems.
Zero One: Why Companies Fail with Data
Customer-centric companies tapping the power of data grow revenue much faster than their competitors that can’t.
Zero One: Digital Business’s Tip of the Spear
Marketers have emerged as digital business transformation leaders. Now they need help from the channel, as marketing tech enters the critical phase of integration.
Zero One: I Pray You, Remember the CIO
While channel companies need to pitch line-of-business executives, the CIO still wields tremendous purchasing power over consulting and integration services.
Zero One: 10 Line-of-Business Tech Buyers 1
Find out how much they’re spending, what they’re buying, and whether or not they engage with the CIO.
Zero One: Cross-Training in Digital Transformation
Wooing customers in the digital world is a lot like getting them to the gym, Cisco executives say.
Zero One: Digital Transformation, a Runaway Train
The stakes are high, the need for speed great. Who’s driving?
Zero One: Mining the Martech Gold Rush
It’s time for everyone, from conservative CMOs to traditional channel companies, to jump on the marketing tech bandwagon.
Zero One: 11 Highest Paying Tech Jobs in U.S. for 2017
Glassdoor and LinkedIn report big paychecks for tech workers
Comments
Zero One: Betting on Big Data
April 14, 2017

Fixed. Thanks for flagging.

Zero One: United Airlines Puts Customer Experience to the Test
April 12, 2017

That's a great point, and I should have included the fact that the girls weren't paying customers and thus have special restrictions. Nevertheless, United should have learned...




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