Tom Kaneshige


Based in Silicon Valley, Tom Kaneshige writes the Zero One blog covering digital transformation, big data, AI, marketing tech and the Internet of Things for line-of-business executives. You can reach him at 

Zero One: Digital Transformation Begins with Employees
Too many companies falsely claim their employees prioritize the customer experience.
Zero One: Digital Transformation Growing Pains
Upending old ways will cause some people to push back, Pitney Bowes learned.
7 Lessons for Mobile Mastery
Mobile has become the touchpoint with customers and battleground with competitors – are you winning?
Zero One: United Airlines Puts Customer Experience to the Test 4
Thanks to mobile cameras and social networks, customers wield tremendous power over who they should be giving their money to and how they want to be treated – which United is learning the hard way.
Zero One: Betting on Big Data 2
Pitney Bowes has built a portfolio of location-based data products that help companies make better business decisions.
Zero One: Making Good on Mobile First
Only a couple years ago, marketers trumpeted “mobile first.” But before they completed the mission, their attention shifted toward other shiny objects.
5 IoT Trends
5 Supercharged IoT Trends and What to Do About Them
2017 is shaping up to be a big year for the Internet of Things, says an Ovum analyst. Here's how to take advantage of the most important IoT trends.
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2017 Salary Survey: 16 Hottest Digital Transformation Skills
Digital transformation requires special talent that can be acquired internally through hires or externally through the channel.
Zero One: CX Expert Taps the Power of Sci-Fi
A self-proclaimed “digital humanist” and sci-fi geek brings tech and business people together to design the new customer experience.
digital transformation
Zero One: Digital Transformation Is Big
It’s better to climb aboard digital transformation quickly before a disruptive competitor takes a mortal bite out of your business.
Zero One: Got What It Takes to Make the Pivot?
While pivots range from shuttering a product to launching one, they all require a courageous business leader to make a risky bet.
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Zero One: Winning the Customer Experience Battle
Bad customer experiences plague nearly every company, in every way, with only a few doing it right.
15 Technologies to Be A Digital Beast
What do Amazon, General Electric, Netflix and USAA have in common? They’re all apex predators, Forrester says. Here are the 15 technologies you need to be in their pack.
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Zero One: AI Touches the Contact Center
Tech giants and line-of-business execs see real value for AI in the contact center.
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Zero One: States Woo Cybersecurity Pros
States must recruit cybersecurity pros to fend off hackers targeting their valuable data. Virginia is in the vanguard, while others fall behind.
Zero One: Betting on Big Data
April 14, 2017

Fixed. Thanks for flagging.

Zero One: United Airlines Puts Customer Experience to the Test
April 12, 2017

That's a great point, and I should have included the fact that the girls weren't paying customers and thus have special restrictions. Nevertheless, United should have learned...

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