Theresa Caragol

Penton IdeaXchange Expert,
Theresa Caragol Consulting

Theresa Caragol has over 20 years of strategy and implementation experience in IT, SAAS/PAAS/IAAS cloud and on premise solutions, enterprise hardware / software; and telecommunications. She brings together a unique blend of skills and experience with extensive IT – hardware and software to enterprise, service providers, and partner ecosystems including resale, cloud, and managed services as well as traditional telecommunications experience.

She has advised both vendors and channel partners in growth strategy and partner development. With experience from several IT vendors and emerging SAAS/PAAS providers, she brings sales, channel, business development, P&L and strategic alliances and consulting experience. She has served on multiple IT industry advisory boards and her insights are grounded in field experience, strategic design, practical application and operational expertise.

She has also recently been appointed as one of two experts for Penton’s Channel consulting/advisory and media practice and serves as a Comptia Keynote Presenter and Instructor nationally. For 10+ years, Theresa held global Vice President Channels and Alliances leadership positions at Ciena and Extreme Networks.

Are Vendor, Partner or Customer Advisory Councils Dead in the New Digital World?
Partner and customer advisory councils have long been a staple in the information and telecommunications (ICT) industry. They have proven extremely valuable for collaboration and community sharing in the vendor and partner markets.
SAAS Spotlight: Today’s Great Disrupter to Established Vendor Channel Programs
In all my years in the channel, I have never seen such a rapid and profound change in partner programs as I do now. This transformation is in large part due to the rapid acceleration of Software as a Service (SaaS).
SaaS Spotlight: The Opportunity and Threat SaaS Apps Bring to the Channel
As the IT industry continues its transformation, SaaS developers have emerged as some of most powerful agents of change. Today, SaaS developers are disrupting traditional vendors and giving challenge to many channel companies.
6 Revenue Metrics to Watch in Recurring Revenue Businesses

As more solution provider companies make the pivot into MSP and CSP territory and transform their business models, there are some new financial metrics that become as important as gross and net margin.

Best Practices: Enabling Successful Marketing for Technology Service Providers

Contrary to the saying, one size does not fit all when it comes to partner marketing programs with service providers.  The “traditional” ways of simply co-marketing and providing content or prepackaged programs on a portal will no longer suffice.

The Power and Profitability of Women in Tech

Research shows that a gender-diverse workforce leads to a more inclusive organizational culture which has incredible power to build increased profits for organizations.

Strategic Channel Alliance: An Emerging Partnership Type in the Channel

As channel partnerships continue to deepen and evolve, we see the continuum of partnership types expand. Years ago we could clearly delineate a channel partner from a strategic alliance. Today, those lines are blurring. Datapipe and Equinix represent a classic example of this.

Top Ten Challenges for Next Generation Partner Ecosystems

How many of us believe we can force multiply our businesses through partnerships and channels? Steve Case, ex CEO of AOL speaks at graduation ceremonies about his 3 Ps for success: people, passion, perseverance and in 2014 at Georgetown University he added policy and partnerships.

Attributes of a Successful Channel Account Manager

I have had the privilege of working in the channel for the last 20 years. Over that time, I have sold to the end customer with partners and directly and had the privilege of leading end user sales teams. I have been channel chief at three different companies and participated in integrating 10 mergers/acquisitions and leading three complete channel mergers.

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