T.C. Doyle

T.C.
Doyle
Senior Content Director,
Penton Technology

T.C. Doyle is a writer, editor and video storyteller who has covered the IT industry for more than two decades for media companies and one of the industry’s largest technology vendors. As Senior Content Director for Penton Channel, he oversees the editorial direction of The VAR Guy, MSPmentor, Talkin’Cloud and the WHIR. Previously, he held senior editorial positions at several media companies and is the former Editor@Large at Cisco. He  where he collaborated on “Doing Both,” a thought-leadership book that made the bestseller lists of both The New York Times and Amazon.com. A frequent speaker at IT industry events and trade shows, Mr. Doyle is the author of more than 1,000 technology news articles, columns, features and profiles. He resides in Park City, Utah.

Articles
The Doyle Report: In the Eyes of a Growing Number of Customers, You’re Only As Good As The Digital Experiences You Create
What do Tinder, FedEx and the U.S. Census Bureau have in common? They have all leveraged digital innovation to transform customer experiences.
The Doyle Report: Your Hyper-Local, Hyper-Vertical Future
Looked in the mirror lately? Liked what you saw? If the answer is ‘no,’ then consider what the beauty industry can do for you.
The Doyle Report: Artificial Intelligence for Everyone? Salesforce Thinks So
If you’re keeping score of who is pursuing the hottest trends in technology, don’t overlook Salesforce. As part of Salesforce’s Spring ’17 celebration this week, the company announced the general availability of Einstein, which is Salesforce’s core AI engine. It’s something the company has been talking about for many months.
The Doyle Report: Competing IoT Standards, MSP Fears and Old Technologies Customers Want You to Manage (Still)
For more than a century, organizations have pitted their competing technology standards against one another in an all-out battle for supremacy. It’s happening again. This time two industrial giants are competing for power in the latest cloud market, the Internet of Things (IoT).
The Doyle Report: Security Spotlight: Password Protection Management for MSPs and Beyond
Password management as-a-service. Better support for self-serving customers. A single pane of glass simplicity.
The Doyle Report: Before Selling More, Try Delivering Most
Ever over-sold a customer? Sure you have. Everyone in sales has. Take my car dealer. He pegged me the moment I walked in the door of his dealership as someone looking to fulfill an unmet emotional need.
The Doyle Report: Seven Questions You Should Ask Yourself Now
I’ve always believed you are what you ask in business. Given that, here are some questions on my mind of late.
The Doyle Report: Specialty Partners Are Fueling the Growth of Vertical Software Vendors
When he joined Intacct in July of 2010, then Channel Sales Vice President Taylor Macdonald had trouble finding traditional technology consulting companies willing to build business practices around Intacct’s fast-growing line of accounting and ERP solutions.
The Doyle Report: Cisco Reinvigorates Debate Over Best-of-Breed Security Approaches vs. Single-Vendor Strategies 1
By almost any measure, security is in awful shape. From Yahoo hacks to Russian attacks to denial of service incidents using IoT devices such as video cameras, threats seem never ending. (And that’s before I mention ransomware.)
The Doyle Report: The New Rules for Computing
Depending on how you count, we are either in the third wave of technology transformation, the fourth or even the fifth.
The Channel Group edit team examines several technologies in this month’s packag
The Doyle Report: Celebrating Whiz Bang Wonders, Including Business Innovations
Artificial Intelligence (AI). Virtual Reality (VR). Cognitive computing, biometrics and more.
Before you finalize your travel agenda, product mix or go-to-market strategy for
The Doyle Report: Five Questions to Expect from Prospective Customers
Would you like fries with that? Where do you see yourself in five years? How would you describe the pain on a scale from 1-10?
The Doyle Report: Do Vendor Certifications Still Matter?
Just a few years ago, it was commonplace for a customer proposal to include the names and types of vendor certifications technology partners were expected to bring to the table. Today? Not so much.
Institutional lying is as old as civilization. But how it takes root and spreads
The Doyle Report: Don’t Labor Under “Alternative Facts”
Culture eats strategy for breakfast, or so the saying goes.
From earnings to presentations, the week ahead is chock full of moments that wil
The Doyle Report: Five Days That Will Reveal Volumes
With the holidays, bowl games and Presidential inauguration behind us, it’s time to get down to the business of 2017. Come Friday, we will know more about what to expect from this pivotal year.



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