Surinder Brar

Surinder
Brar
5

Surinder Brar, channel strategy advisor, is former chief strategy officer for Cisco Systems' Worldwide Partner Organization. In that capacity, he was responsible for developing disruptive go-to-market and ecosystem strategies for Cisco's channel programs. He also served as the chief of partner strategy for Cisco's Intercloud organization. Prior to Cisco, Brar was vice president of Marketing for Xpede Inc. He holds an MBA in Marketing from the University of California at Berkeley and a bachelor's degree in Electrical Engineering from the Indian Institute of Technology in Kanpur, India. 

Articles
As the dust begins to settle from the big vendors' race for cloud dominance, we'
The War is Over
It is clear that the cloud disruption war is over. Vendors such as AWS, Microsoft, Google and Salesforce have won it.
Channel Disruption in 2016 

What can we expect in the channel from 2016? Plenty according to one prominent program architect.

The Channel Never Misses a Market Transition 

The transition to the cloud has taken more time than expected because it requires adopting a new business model in addition to a new set of technologies. But many channel companies are making steady progress just the same—more, in fact, than some legacy vendors. Many tech giants still haven’t figured out what business they will be in in the next few years.

The Difference Between Sales and the Channel 

Channels is a component of a company's sales strategy, and for companies that leverage channels, their senior sales leader must have some experience in partner management. But the tasks involved in leading a channels organization is very different than running a sales team!

Thinking About Cloud? Three Skills You Need to Succeed 

Cloud has been the most disruptive market transition I have witnessed in the past 30 years. This disruption hasn't been driven by technology; rather, it has been driven mainly by customers wanting to outsource internal technology risk and also wanting to pay for using the technology as they receive business benefit. Cloud has fundamentally changed the value-add that a value-added reseller must provide to succeed!




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