Marie Alonso


Marie Alonso is an online marketing and media strategist at Paragon Solutions, a leading IT company. She contributes business-driven content to The VAR Guy regularly.

Why You Need to Google+ in 2014 4

Just because everyone says something is going to be huge in the New Year does not necessarily mean it will be. Still, when loads of social media experts and leading business publications are advising businesses, bloggers, personal branders and marketing pros to optimize Google+ in 2014, it may be time to give in to a little social media peer pressure.

Why is Google+ a game changer in social media for 2014?

3 Hot Companies to Watch in 2014

Being a leader is not easy. Predicting the next batch of leaders presents its own challenges. When it comes to social media domination, cloud storage innovation and creative media platforms, these may be the hottest three companies to watch in 2014.

Evolve Your Social Media Business Strategy in 2014 2

As 2014 comes into view, social media is no longer an option for businesses. In 2014, the importance of social media for marketing will be fully recognized and businesses not optimizing social media platforms will be left behind—sad, lonely relics devoid of the customer reach potential, brand development and even SEO value of active social media engagement.

Don’t let your business become a #dinosaur!

Them's Fightin’ Words: Your Logo Is Ugly

It is amazing how much criticism a bad logo can get. Case in point: Appalachian State University earlier this month unveiled an official new secondary logo for the school's athletic department—a uniquely distinguished figure that Fast Company describes as ‘a Simpsons rendering of Abraham Lincoln’s drunken evil twin.’

Content Curation: Does Your Brand Have A Journalist?

Once upon a time, successful marketing strategies were comprised of strategic public relations, catchy slogans, well-timed media announcements and targeted messages delivered to specific demographics by leveraging various creative collateral materials. Awareness for products and services, as well as expertise, was tactfully conveyed to the masses. The process worked!

Today, the process has expanded—greatly.

Social Up! LinkedIn Introduces Showcase Pages for Business

If you are like most businesses optimizing social media today (look away shamefully if you are not) you likely have a LinkedIn page for your business. Great news, LinkedIn is giving businesses more creative ways to share content!

Watch Out, Dropbox is Taking Over the World

Sit back, relax and listen to the tale of Dropbox, an online storage service that scored more than 200 million content-loving consumers in five years. Recently, it was reported that the colossal cloud storage leader is looking to raise an additional $250 million at a valuation of $8 billion.

A valuation of $8 billion? That’s sky-scraping territory!

7 Reasons Not To Fear Google Hummingbird

Google (GOOG) has turned search as we know it on its ear with the release of Hummingbird. The new search algorithm manages more complex queries by attempting to understand the meanings and relationships of words and concepts rather than simply matching single keywords in queries. So what does this mean for all the work you have done in researching viable SEO tactics and keeping up with keywords?

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