Kendra Lee


Kendra Lee is a top IT Seller, Prospect Attraction Expert, author of the award-winning books “The Sales Magnet” and “Selling Against the Goal,” and president of KLA Group. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment.

Why Generic Personas Could Make Your Lead Generation Less Effective 2

At some point, most VARs have dabbled in trying to define their ideal buyer personas. Typically, that process begins with giving each customer group a name—i.e., “Chris the IT Guy” or “Matt the Marketing Executive”—and then evolves into associating pain points or company issues with each of those personas.

Voicemails: Where's the Passion?

What’s the great fear behind leaving a voicemail? So many sales experts advise not to leave a voicemail when you’re prospecting. But if you don’t leave a voicemail, how will the prospect ever know you’re interested in talking with him? I’ve decided that it has to be fear that holds sales reps back.

Why Friendliness Alone Won’t Close Stalled Prospects

You’ve just finished a great meeting with a key prospect. The conversation was enjoyable and natural, and you left on a high note with a list of action items to do before the next appointment. The prospect expressed excitement, too, saying they looked forward to receiving a proposal. After just one interaction, you almost feel like you’ve known this person for months, not weeks.

The 'Random Amazement' Differentiation

I heard Peter Shankman, a favorite speaker of mine, once quip, “Bring random amazement into normal situations.”

In technology, differentiation is often difficult to demonstrate. When feature-by-feature your competition is equal, something has to be unique. If you approach every sales meeting as an opportunity to bring random amazement, you’ll distinguish yourself simply by being yourself.

The Sales 'Hopium' Addiction

A VAR business owner lamented to me today that his salespeople are addicted to hopium. They think there’s a deal everywhere, and that every proposal will close eventually. They’re just hoping all the right things will happen—if they simply keep calling back.

3 Ways Canada’s Anti-Spam Law Impacts VAR Sales Teams

When Canada enacted new anti-spam legislation on July 1, much of the business world’s attention focused on what that law meant for companies’ ability to market to prospective customers.

5 Telltale Signs of All-Star IT Salespeople

Recently, CareerBuilder released the results of a groundbreaking survey that attempted to quantify the tangible and intangible impacts a bad hire can have on an organization.

Don't Steal the Spotlight from Sales Reps: 10 Tips

Salespeople love bringing technical consultants, system engineers, business owners, and (in the right context) sales managers on their sales calls — and for very obvious reasons. Most notably, assembling a team of experts and unleashing them on a prospect often illustrates the depth of the company’s expertise and communicates the viability of the business.

Technical Paralysis: Why Your Sales Team Might Be Struggling to Perform 2

In many industries, salespeople believe their value lies in their intimate knowledge of the products they sell. If they’re selling cars, salespeople often feel compelled to know everything about every nut and bolt on the vehicle. If they’re selling medical devices, salespeople believe they need to speak the language of the doctors they engage—forgetting, of course, that those practitioners went to school for nearly a decade to learn that language.

3 Tips to Generate Quality Leads and Comply with CASL 2

In my last post for The VAR Guy, I talked about the important differences between implied and explicit consent, and revealed why (thanks to new Canadian anti-spam legislation) the latter is about to become incredibly critical to VARs with Canadian prospects or customers.

Is Your Business At Risk of Violating New Canadian Anti-Spam Legislation? 24

Email consent compliance has been important for businesses to understand—and adhere to—for more than a decade. Essentially, existing legislation in the United States (known as CAN-SPAM) requires companies to get clear and very specific consent (or opt-in) from prospects and customers before they begin sending direct marketing messages to their inbox.

Fix These 4 Problems to Improve Your Lead Generation Effectiveness

Last month, I attended the quarterly HTG Peer Groups sales summit in Dallas, where I spoke to six different HTG chapters. Out of four possible topics we could focus on at the Summit—new business development and prospecting challenges, hiring top performing salespeople, building effective sales compensation plans, and lead generation and nurturing strategy/execution—which one do you think resonated most with attendees?

Pick Your Lead Generation Mantra to Live By

At some point, most of us have known someone who bounced around from relationship to relationship, never really investing enough of their time or energy into determining whether they were truly compatible with any one person.

Three Criteria for Useful Sales Opportunity Forecasting

A large sales forecast is every business owners’ dream. The rule of thumb is that to achieve your revenue objectives the sales pipeline should include three to four times your goal. The challenge comes when everything in the pipeline enters the opportunity forecast.

Misguided Sales Beliefs that Wreak Havoc on Business Results

As most success VAR sales managers know, sales success has a lot to do with consistency. Whether it’s performing repetitive prospecting to properly attract and nurture prospects, adhering to the proposal strategies that have proven to deliver results, or conforming to a tried-and-true sales process, there’s a certain degree of discipline required to succeed in sales.

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