Karl Soderlund

Vice President, Worldwide Channels,
Aruba Networks

Karl Soderlund is responsible for recruitment, developing global alliances and managing Aruba’s international distribution structure for partner training, enablement, and pre-sales support.

Soderlund has numerous years of channel experience, having previously worked for voice/data networking solutions manufacturer Avaya, where he was vice president of Americas Channel Sales. Before Avaya, he held executive sales and global alliances positions at Certeon, Hewlett-Packard, Fortinet, Extreme Networks and Cisco Systems. Throughout the course of his career, Soderlund has received numerous awards from channel publications and organizations for his work supporting partners.

Tap the Smaller E-Rate Opportunities for the Big Win

The potential for digital learning to transform our schools, engage students with individualized education and close the achievement gap is vast. School districts from cities and suburbs to rural communities recognize the opportunities that digital learning presents, but many have been stymied by the pent-up demand for the connectivity that is required for the successful use of online learning tools in the classroom.

Wireless 2.0: Are You Overlooking the SME Market Opportunity? 2

One of the leading industry research firms, Dell’Oro Group, sized the U.S. wireless LAN opportunity at approximately $1.3 billion within the small-to-midsized enterprise (SME) segment, defined as 50-250 employees or users. With such a strong market opportunity, why is there not more focus by solution providers? Is it not profitable enough? Do they not have the resources to properly cover it? Is there not a need for incremental professional services?

BYOD in SME: Laggard or Innovator?

In today's largest enterprises around the world, BYOD is a concern for every CIO. Some of their concerns include: How do I meet my employees’ demands? How do I keep the network secure? How do I provide guest access? How do I keep up with new BYOD endpoints that are constantly changing? It's enough to make your head spin.

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