VMware’s new partner marketing initiative, Partner Market Advantage, is designed to help partners increase their marketing effectiveness and ultimately drive more revenue. VMware’s VP of Global Partner Marketing Toni Adams told MSPmentor that the company listened to partner perspectives to help create the program.
Ingram Micro (NYSE:IM) has shuffled two of its top executives the company announced, moving 42-year-old Paul Bay (pictured) into the role of acting president of Ingram Micro North America, effective immediately, replac
Hewlett-Packard (HPQ) is unifying its Sales Promotion Incentive Fund (SPIF) program – rewards for partner sales reps – across the entirety of the enormous HP product line. HP’s new Blue Carpet program, part of HP’s PartnerONE partner program, will reward partner reps not just for selling HP technology, but also for upselling, cross-selling and attaching, said HP’s Rose Genovese, national channel program manager.