Heather K. Margolis

Heather K.
18 59 25

Heather K. Margolis, a self proclaimed “recovering channel professional,” founded Channel Maven in early 2009. Heather is passionate about enabling vendors and their channel partners to drive more business through their channel programs. Having led channel programs for companies like EMC, EqualLogic and Dell, Heather helps channel organizations of all sizes build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media. Heather regularly speaks to manufacturer and channel partner audiences about getting the most from social and traditional media. She also speaks to a variety of audiences about entrepreneurship, building a service business, and B2B strategy.

A proud alum of Babson’s MBA program, Heather grew up in Massachusetts and now calls beautiful Boulder, Colorado, home where she and her husband (and dog Zoe) can be found hiking, foodie-ing, or attempting to tear up the slopes.

IT Companies: Resolve to Evolve Your Channel in 2014 1

As the end of the year approaches, talk often turns to new year's resolutions. But how many of us actually stick with them? Instead, companies should look at how they are helping their channel evolve in 2014: What are your goals? How do they relate to your partners’ goals? 

TapInfluencer: A Resource for Channel Influencer Marketing

Nothing is more effective in the sales process than word-of-mouth. And when it comes to finding information before making a purchasing decision, everyone has their "go-to" people for information and advice. In channel marketing, the power of influence can be just as effective.

Partner Summit Season Is Here: Tips for Creating the Best Events

The fall season is upon us, which means the partner summit season is officially in full-swing. Some vendors do partner summits better than others, and we’ve seen our share of great partner summits. So what makes a partner summit a truly unique and worthwhile experience?

Social Media Aggregators Can Boost Channel Marketing Campaigns 2

If social media is becoming more of a critical element of your marketing campaigns, you may find social media aggregators to be useful. Social media aggregators can help save you time while maintaining various engaging social media platforms. You can post valuable content using one website, rather than having to log on to to each specific platform's website. You also have the ability to schedule content, making posting less time-consuming and more consistent even if you don’t have time to push content.

Lights, Camera, Action! Using Video in the Channel, Part 2
Planning on using video in your channel marketing efforts? Here we go over three important elements: filming, editing and marketing/promoting your video.
Lights, Camera, Action! Using Video in the Channel, Part 1
Thinking about incorporating video into your channel marketing strategy? Here are the components that go into every great video.
Social Media: A Roadmap for the Channel
It should come as no surprise that social media is growing in importance as a tool for engaging online with customers. Nowhere is that more true than in the channel. But for those partners without any social media profile, building a presence online can be a daunting task. We must ask not only what social media tools to use, but also how to use them.
Campaign-in-a-Box: All-in-One Marketing for Channel Partners 1
One of the great balancing acts manufacturers must perform is finding the time and money to help their solution provider partners effectively market their solutions. It can be a challenge to find the manpower and funds to find the right resources.
Apps in the Channel: Changing Vendor/Partner Communications 1
Cloud, mobility, consumerization and business social are reinventing not only the way vendors and their channel partners work together, but also the way we receive and disseminate information. That means many of the more traditional avenues of communication no longer are effective.
Adding Spark to Channel Partner Engagements
Recently the Channel Maven team attended a leadership workshop by Sal Silvester based on his book Ignite! The 4 Essential Rules for Emerging Leaders. The book is a leadership allegory of two emerging leaders learning to develop a successful leadership strategy.
Social Media Success Comes with the Right Tools 3
The value of social media is becoming more apparent to vendors looking for ways to enable their channel partners’ sales success.
The Golden Rules of Enticing Committed New Partners 2
A typical channel program sees 5 percent of partners actively engaging while the other 95 percent of partners have made one sale and disappeared. Whether you have a new channel or a longstanding one, I’m sure you’ve seen this commitment issue.

So how can a vendor entice new partners that will be good for its business? Here are a few tips:
Channel Marketing Gets Easy with Campaign-in-a-Box
You’ve no doubt heard about the importance of “channel marketing campaigns,” but what do marketers really mean by this term? At Channel Maven Consulting, we break down the sometimes ambiguous channel marketing campaign into a manageable Campaign In-a-Box offering, and you can just as easily create your own.
SEO and Channel Marketing - A Perfect Match 1
Search engine optimization (SEO) is a term bandied about by marketeers, but do you know what it is? Technically, speaking, it's the work of improving your website’s visibility in search engines. For example, when you search for “coffee” and your location on Google or some other search engine, it’s likely one well-known corporate chain will be listed as one of the top five results. Why?
Social Media Engagements: Measuring the ROE vs. ROI
Oftentimes when we work with customers on social media engagements one of the questions we're asked is, “What’s the ROI on this engagement?” That's a challenging question to answer -- while we are certain vendors and solution providers alike will get more interaction with partners and prospective customers by investing in a social media engagement, often it is difficult to put a dollar amount on the worth of an interacti
Social Media Success Comes with the Right Tools
September 28, 2012
Hi Yvonne, Thanks for the comment! Are you able to use those tools to provide tweets for partners to push out? If so I'd love to hear more! Best, Heather
Do We Really Need More Social Networking with Google+?
June 29, 2011
Couldn't agree with you more Dave. What a waste. I see Google Wave Part II as far as success rates go. With all of the time spent trying to figure out what does what, please...
Vendor Channel Blogs: Growing Up or Dying Off?
September 18, 2010
Great post, the Channel Maven needs to take some of this advice herself! I tend to agree that Facebook pages are better for friends/family and consumer goods companies so I don't...
VARs: Struggling with Social Media or Marketing In General?
August 27, 2010
Nailed it! Social Media is not a strategy, it's a tactic that should be folded into each of your sales and marketing strategies. "Inbound Marketing" by the founders of Hubspot...
CRM for Everyone... Even Me
May 27, 2010
Thank you all for the great comments...glad to see there are other options out there. Been using Sugar for about a month and a half now. The set-up for a non-technical person...

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