Elliot Markowitz


Elliot Markowitz is a veteran in channel publishing. He served as an editor at CRN for 11 years, was editorial director of webcasts and events at Ziff Davis, and also built the webcast group as editorial director at Nielsen Business Media. He's served in senior leadership roles across several channel brands.

A Tale of Two Tech Giants: Apple, IBM Heading in Opposite Directions

A few months back after IBM (IBM) reported its third fiscal quarter result I wrote the battle being waged between IBM and Apple since the 1980s was over and that Apple won. This last week has proven not only did Apple (AAPL) make all the right moves at the right times to edge out its longtime rival, it left IBM in the dust.

'Snowmageddon' Highlights Importance of Mobile Adoption

The northeast got clobbered this week with what many weather forecasters and meteorologists called “Snowmageddon”. While some areas such as New York City actually skirted much of the storm, the surrounding area from Long Island to Boston got massive snow fall accompanied by near hurricane force winds.

IT Workers in Hot Demand 4

As economic conditions slowly improve, workers are in demand once again, specifically with IT skills.

Marketing Critical to IT Success In 2015

Marketing always has been the Achilles' heel of solution providers and many IT companies in general. In some companies it is so gravely overlooked that it ultimately brings them down regardless of their technological strength.

5 Ways To Make Your 2015 Meetings More Productive

We’ve all been there. Stuck in meetings hour after hour when you know you could be more productive doing something else. The business world has become infected with too many meetings that produce too few results. Lost productivity is the casualty.

Opportunities Rise In Education Market 2

Will an iPhone or iPad be on the list of required school supplies soon? It’s quite possible.

Traditionally for resellers, VARs or service providers, entry into the education market was limited due to the fact that it was primarily a Mac environment. Instead, they focused on PC-compatible industries outside of education.

3 Merger Mistakes to Avoid

There are many reasons two companies merge—to acquire certain complementary expertise, gain access to a particular client set, expand into unrepresented regions or markets, leverage economies of scale or to just plain eliminate a competitor. But whatever the reason, merging two organizations is not easy.

IT Spending to Rise. Are Your Services Aligned to Maximize Growth?

The IT industry will continue to experience solid growth in 2015, according to every report I have come across and every solution provider I have spoken with. In fact, IT spending globally is expected to rise to $3.89 trillion next year, up considerably from a projected $3.75 trillion in 2014 and $3.67 trillion from 2013, according to data gathered by Statista.

Top 3 Concerns for Businesses In 2015

Poll after poll shows people are ending 2014 with more confidence than they had at the beginning of the year. And why not? The stock market is at record levels, the unemployment rate has dipped and gas prices have dropped considerably.

3 Moves to Make Now to Save Your January

Christmas and the New Year are upon us and most individuals are in holiday mode for at least the next week. In many cases, productivity, with the exception of retail establishments, come to a near-grinding halt, as both your employees and your customers take time off.

2015 Will Be All About Going Web-Scale 2
Going forward, every company must look at taking whatever IT functions they have—whatever customer communications, whatever support, whatever data access abilities—and bringing them to the Web.
Top 5 Hiring Mistakes To Avoid In 2015
Consumer confidence is rising, if ever so slightly. Unemployment, at least the number of people looking for work, is decreasing, albeit ever so slightly. Gas prices are falling, yet who knows for how long. If these trends do continue, organizations will feel more confident in making hiring commitments in 2015 and investing in their human capital again.
Top 12 IT Disasters of 2014: What Will 2015 Hold?

The books are nearly closed on 2014 and it was a busy year for the IT industry: mergers and acquisitions, cloud service providers gaining steam, industry bellwethers such as HP struggling and mobile computing going deeper into professional and personal lives as witnessed by the year-end sales explosions of the latest Galaxy and Apple phones. But perhaps the biggest story of 2014, which will continue well into 2015, is the massive amount of cyberattacks on retailers, banks, celebrities and even the government.

Make 2015 the Year of the Customer

As 2014 comes to a close, most companies have already turned their attention to 2015. Budgets are set, goals are in place, processes and protocols are prepared and growth areas are identified.

Server Sales on the Rise

“Holy horseshoes!” as Robin would say to Batman. Gartner just reported that worldwide server sales shipments and revenue increased in the third quarter of 2014. That’s right, you read that correctly: The server market actually grew!

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Mellanox SX1012 Ethernet Switches for Scalable Networks

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