Elliot Markowitz


Elliot Markowitz is a veteran in channel publishing. He served as an editor at CRN for 11 years, was editorial director of webcasts and events at Ziff Davis, and also built the webcast group as editorial director at Nielsen Business Media. He's served in senior leadership roles across several channel brands.

Opportunities Abound for Solution Providers

With summer coming to a quick close it’s time for solution providers to begin seriously planning for 2015. Next year and the years to follow should be ripe with opportunities for those solution providers that are willing to put in the time and dig deeper into their customer relationships, adapt to emerging technology trends and align themselves with new business partnerships.

Sales: Transactional vs. Value-Add Approaches

September is nearly upon us and, like it or not, the summer malaise is coming to an end sooner than most people would like. This is a crucial time of year for most businesses and ripe with opportunity. It is a time when business owners and managers need to close out strong and take advantage of any money still on the table but with an eye toward 2015.

Successfully Reaching the Next Generation

Every generation has issues with the generation that proceeds them. They don’t like their music or entertainment. They don’t understand their ways of communicating. They believe the younger generation doesn’t have the same interests, goals or work ethic.

Does Your Company Support the Power of Brandividuals?

Mobile devices and constant advancements in social media mean individuals have more reach and influence than ever before. In many cases, individuals have more notoriety than the companies they work for, creating the power of “brandividuals.”

Gartner: Solution Providers Integral to Success of IT Strategies

The business world is in the middle of a major transformation, mainly caused from the rapid pace of technology innovation. I’ve said it many times before that mobile technologies and cloud computing have changed not just the way organizations target and interact with their customers but their entire businesses processes as well.

3 Strategies for Successful Change Management

It has been said the only constant in business is change. Technology is moving at such a rapid pace that constant change has become the norm in most organizations, regardless of industry.

Mobility the Driving Force Behind Facebook Success

Facebook (FB) recorded record profits for its second quarter and solution providers should take notice, because it reinforces not only the tremendous growth of social media but, more specifically, the important role mobility is playing among tech users.

Top Ways to Change to a Services-Based Model

The channel community has undergone a tremendous transformation over the last decade-plus. Solution providers have shifted their business models from hardware and packaged software supplier to one offering more support and break-fix services and now one that includes more comprehensive managed services.

Vacation Time! 4 Tips to Keep Work Humming While You're Gone

There used to be a mentality in the business community that taking vacations wasn’t necessary. Many believed business was more important than any other aspect of your life, and any extended time away from the office was non-productive and, worse, showed a lack of loyalty.

Are PCs Making a Comeback?

Retro is cool. Everything from the 1980s now appears to be big business. Well, maybe not everything—sorry, Robert Matthew Van Winkle, a.k.a, Vanilla Ice: Some things were just never cool.

3 Easy Ways to Invest in Your Employees and Boost Retention

Employees are more empowered than ever. With the onslaught of mobile devices and computing power they now have in their own houses, most workers are now fully able to do their jobs even when they're away from the office. While this is certainly mostly good news for companies because of the increase in productivity, organizations still have a responsibility to invest in the success of their workers.

IBM Mainframe Turns 50: Is There Still Gold in Them Thar Hills?

This year IBM celebrates the 50th anniversary of the famed System/360 mainframe. And at the same time it officially recognized this historic computing technology that changed the world, the company unveiled new cloud services for businesses.

3 Ideas to Motivate Employees in the Summer

Summer has officially begun and many people already have put their brains in vacation mode. During the next two months organizations will be struggling with motivating their employees and keeping them focused on building the business instead of the beach, golf course, pool or other summer fun activity.

Gartner's Security Top 10 Puts Solution Providers in Equation 1

The mobile and cloud movements have created a tremendous inflection point for the IT industry. The combination of these two technologies have forced businesses to rethink their business models, forced IT into different support and implementation roles and created more value for solution providers, who are the very linchpin of integrating them into business.

3 Most Important Criteria When Hiring

Bringing someone into your organization is perhaps one of the most important business decisions you will make. Every employee is an extension of your brand and how they represent your company reflects your company.

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