In today’s ultra-competitive world customers are continuously pushing back on price. Loyalty isn’t what it used to be and many organizations are making purchase decisions based solely on price and not the actual value of the goods or services. As a result, profit margins are decreasing at a faster rate than sales growth. It’s time to stop the insanity.
There are certain fundamental truths when it comes to leadership that apply to all people in charge, whether they are CEOs, front-line managers or commanders of a military unit in a forward area. Common qualities make up a strong leader regardless of industry, decade or even their amount of technology prowess.
As Yogi Berra once said “It’s like déjà vu all over again.” To continue to bolster its cloud services, IBM yet again this past week said it acquired Cloudant, a provider of distributed cloud database platform for application developers.
Search engine optimization (SEO) should not be on any company’s “wish” or “to do” list any more. It is absolutely a critical component to branding, community building and perception—and all those things are critical components to sales.
Most managers will say they value feedback from their employees. They will say they have an open door policy and regularly communicate with their workers; therefore, they have their thumb on the pulse of morale. That said, however, many mangers admit they do not have a formal process in place to evaluate their employees. That is a big mistake.
In the past decade we have seen the rise in influence of the chief financial officer (CFO) when it comes to IT spending and directives, and even more recently it appears the chief marketing officer (CMO) has become more involved. So where does this leave the chief information officer (CIO)?
It’s not quite like the coming of Y2K or the build-up to the end of the world according to the Mayan calendar, but on April 8 the IT world will change forever. In about a month and half, Microsoft will stop updating Windows XP.
Ever wonder why some companies continually seem to experience growth while others remain stagnant or hit a wall, and still others can’t stop the bleeding? While the right product and sophisticated sales strategies are certainly critical, there are other key factors that are common among growth organizations regardless of industry, specifically midmarket companies.
"Outsourcing" is considered a dirty word in most industries and inside most companies. Often it's immediately associated with downsizing, loss of jobs and sending work overseas at the expense of the American worker.
Anyone who has spent any significant amount of time with solution providers will learn quickly that they are cautiously optimistic by nature. Entrepreneurs at heart, solution providers usually first look to the opportunities change presents but with a careful eye. Talk is cheap in their world and actions speak louder than words.
Whenever organizations go through hard times or need to make cutbacks, marketing usually is first on the chopping block. For some reason the rule of thought is that marketing is expendable and a cost center rather than an investment. This couldn’t be further from the truth.
Super Bowl Sunday has become so big that many in America believe it should actually be a national holiday. It is a spectacle that started as a family-and-friends gathering and now has permeated the workplace, with companywide parties, pick-em boxes and other festivities.
Cloud computing is permeating through every business regardless of size or industry. It is changing the face of IT, delivering efficiency, infrastructure flexibility, affordability and accessibility—and solution providers are at the very core.
In case there is any doubt, research tech giant Gartner now predicts that by 2015 at least 20 percent of all cloud services will be consumed through internal or external cloud service brokerages, rather than directly. That is up from just 5 percent currently. Solution providers, take notice to that fact.
There are many advertising vehicles companies can use to get their message out. With the rise of mobile devices and social networking sites, businesses have more options than ever to reach prospective customers, creating campaigns that are highly targeted and measureable.