Elliot Markowitz


Elliot Markowitz is a veteran in channel publishing. He served as an editor at CRN for 11 years, was editorial director of webcasts and events at Ziff Davis, and also built the webcast group as editorial director at Nielsen Business Media. He's served in senior leadership roles across several channel brands.

IBM Making Cloud Inroads

There is no argument IBM is a company in transition. Its traditional revenue streams from hardware, specifically servers, are suffering as the industry moves forward with mobility and services. I’ve beat up on IBM in this space in the past but I also have to give credit where credit is due. There is a silver lining in IBM’s business and that is its emerging cloud offering, pun intended.

Are You Successfully Embracing Millennials?

Millennials, those between the ages of 18 and early 30s, are coming into the workplace in full force and the business world must adopt. They are not only your future employees but will be the face of your customers and even suppliers.

2016 Presidential Race Heats Up: Why You Should Take Notice

The 2016 run for the White House is starting to heat up, with many candidates officially throwing their hats in the ring over the last few weeks. The general election may be 18 months away, but the primaries are coming soon and the field is starting to get crowded. In all probability, we will see even more candidates come forward in the coming weeks.

Show Me the Money: eCommerce Sales Surging 1

Many businesses are shifting their purchasing preferences and every organization needs to keep up or they put themselves at risk. Online transactions have become easier than ever before and companies are leveraging the power of the Internet to their advantage and conduct business more efficiently.

Is IT Spending Finally Hitting a Wall? Not So Fast, Chicken Little

Can the great IT spending boom finally reached its peak? Are customers—business and personal—finally going to slow down their technology adoption? Is the sky really falling?

3 Pillars of a Successful Marketing Campaign 1

Solution providers—most small businesses for that matter—usually are not the savviest marketers. Most owners and operators are focused on customers and bottom-line operations and, as a result, neglect to have a solid marketing strategy.

Solution Providers See Growth Opportunities in Security Services

It is critical for solution providers not only to be current with the services they are offering but also to know where the IT market is going to service their customers for the long term.

3 Easy Steps to Successfully Manage Customer Expectations 

Today’s customers can be intensely demanding. It is nearly impossible to please them 100 percent of the time and there are some that seem to be never happy. Sometimes it is even better to walk away from such unruly customers rather than subject your team of professionals to them.

Gartner: Mobile Devices Continue to Eat Away at PC Usage

If you just gazed at the top-line numbers, you would think all is right in the IT world. But that is only if you have been living under a rock. Research firm Gartner is predicting worldwide combined shipments of all devices—that includes mobile phones, ultramobiles, tablets and even PCs—are expected to hit 2.5 billion units in 2015, 2.6 billion in 2016 and 2.7 billion in 2017.

First Quarter Down, Three To Go: Time to Expand or Pull Back?

The first quarter rapidly is coming to a close and it is time for many business leaders and managers to go through the tedious, but important, process of evaluating their first-quarter numbers and seeing if they need to tweak, adjust or completely throw out their 2015 business plan and budget.

Phishing Attacks Keeping IT Execs Up At Night 

IT executives have a lot to worry about. With malware attacks running wild in 2014 and even more expected in 2015, it is a wonder they sleep at all.

That is why more than ever, managed service providers need to step up their security end game. Regardless of focus—mobile solutions, communications, server virtualization, network monitoring, etc.—security needs to Job 1.

MSPs Weigh in on Top IT Security Concerns 2

By all accounts 2104 was the worst year for IT security breaches. The bad news is that 2015 is expected to be even worse. Lone wolf and malicious hacking groups, organized crime and even hostile foreign governments are becoming more sophisticated in breaking into information systems.

The Clinton Email Controversy: 3 Business Takeaways

The Hillary Clinton email scandal has been front-page news for more than a week, and by the looks of the brief press conference she gave at the United Nations, it's not going away anytime soon. There are still too many questions left unanswered:

Tips To Finding the Right Vendor Partner

It’s a decision every managed service provider must make: which vendors to represent and support in the marketplace and which vendors to stay away from. It’s not a decision that should be taken lightly and there are many steps in the process.

5 Ways to Set Up Your Sales Reps for Success

Business is all about sales. The old adage says, “revenue solves a lot of problems.” However, while many organizations desire to drive sales, they inadvertently set up their sales professionals for failure rather than success. Sales reps are either rewarded or held accountable for the way the business is growing, or not.

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Mellanox SX1012 Ethernet Switches for Scalable Networks

Mellanox describes its SX1012 Ethernet Switch family...More

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