Brian Sherman

Brian
Sherman
Principal Consultant,
Tech Success Communications
1 6

Brian Sherman is the Principal Consultant at Tech Success Communications, a firm specializing in IT channel marketing and business development. With more than a decade of industry experience, he has a deep understanding of the challenges and needs of providers, vendors and distributors. As a former editor of Business Solutions magazine and Senior Director of Industry Alliances for Autotask, Brian offers the unique perspective of both a channel journalist and active participant in the IT community. That insight allows him to help solution providers and vendors effectively craft and deliver their press and marketing messages.

Articles
Revenue from the Leading Edge 

Where is your company positioned on the innovation curve? Are you offering solutions and services that the mainstream channel community hasn’t readily adopted yet? Believe it or not, what was previously considered the “danger zone” for solution providers—cutting-edge technologies—is quickly becoming a significant source of their revenue stream.

7 Tips for Building Strong IT Business Alliances 1

Have you ever heard the quote, “the only way to have a friend is to be one?” Ralph Waldo Emerson’s words ring just as true in the business community as they do the schoolyard. You have to give as much as you get from relationships for them to be truly worthwhile and while that’s no secret, many high-ranking and skilled business professionals have short memories when it comes to that principle.

What is a Vendor Partnership Worth to Your IT Business?

On a typical day, the social media forums are abuzz with at least one or two complaints about suppliers’ business practices or the injustice of a recent change in programs. Though the online discussions often meander into long, drawn-out dialogues concerning other issues and vendors, many originate from legitimate complaints.

The Human Resource: Investing in Your Greatest IT Asset

Despite the plethora of new technologies and services that are making life a lot easier for the business community, the linchpin to any organization’s success is still the quality of the individuals it employs. From their skills and knowledge to their customer service, few companies will survive, let alone thrive, without their support.

What’s the Most Essential Element in an Effective Marketing Campaign? 1

Of course, it’s really no secret. VARs and MSPs who consistently dedicate time, budget and brainpower to their marketing programs will drive more leads and awareness than those who don’t. Slow and steady may not be an optimal approach to promoting your business, but it’s certainly better than funding an occasional email campaign or sporadically advertising your services.

Generate Greater Profits Using the Personal Touch 1

While technology is the root of a solution provider’s portfolio, it can also be the crutch that leads to their eventual business downfall. Most start out with a strong focus on the technical expertise and tools needed to support their initial customers and expand their operations as quickly and as far as possible.

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